Sell a brand, not just “2Bd, 2Bth, $ x”

I totally agree with the 3 major points I found in the attached article:

  • Upgrade in a clean and unique way…
  • Market indirectly by giving people something to talk about…unique information to brag about…you !
  • I like having the tenants write blog posts for an inside perspective. Offer an incentive to them.

Good read:

http://boss.blogs.nytimes.com/2012/06/15/how-a-detroit-landlord-made-his-properties-hot/

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